Consulting
All consulting activities and recommendations are fully based on the particular clients' business, needs, culture and competitive environment. Every aspect of the client's culture and business guides the way we implement our recommendations.
In its consulting assignments, Impact is committed to a practical approach and simple and actionable solutions. We use only dynamic best practices and advanced methodologies and work as a partner with our client. Recommendations focus totally on the client, and its situation and culture. Our aim at Impact is to add value to our client's business by delivering solutions and services that can help them improve their business efficiency, create competitive advantage, give a clear return on investment and up-skill their teams.
We bring a rich combination of people and knowledge to our service lines, providing a scope and depth of resources to address today's most critical Sales and Marketing issues.
Our consulting services focus on key areas such as:
Portfolio & Brand Management
- Portfolio planning
- Brand Planning
- New brand launches
- BTL activities
Sales and Marketing organization & capability building
- Sales and Marketing capability audit
- Organizational structure development
- Integrating Sales and Marketing
- Change management
- Sales and Marketing processes and procedures - Development and implementation
- Strategic planning processes - Development and implementation
- Operational planning processes - Development and implementation
- Dashboard concept
- Performance management
- Reporting
Market Insights
- Research needs' audit
- Research Strategy development and implementation
- Understand the customer /consumer
- Market environment analyses
- Competitor analyses
Sales and Channel Management
- Route to market definition
- Route to market optimization
- Direct sales system development
- Channel planning
- Account planning
- Horeca channel management
- Key account channel management
Customer / Consumer relationship management
- Development and implementation of Consumer loyalty system
- Using Consumer loyalty system in activity planning
- Customer relationship management
- Trade partnership programs development
- Horeca partnership programs development
Marketing activities – Planning, execution and evaluation cycle
- Category management
- Merchandising strategy
- Merchandising standards' development
- Operational planning of marketing activities
- BTL activities - Development and implementation
- Direct Marketing activities - Development and implementation
- Controlling and reporting